Century 21 Enters Partnership with Major League Soccer

February 13, 2025 - 06:56

February 13 – Major League Soccer (MLS) has officially partnered with Century 21 Real Estate LLC, designating the company as the ‘Official Real Estate Service Partner’ for the league, the MLS All-Star game, and the MLS Cup. This multi-year agreement marks a significant collaboration between the two organizations, highlighting the growing intersection of sports and real estate.

As part of this partnership, Century 21 will be prominently featured in national broadcasts on the MLS Season Pass, enhancing their visibility among soccer fans. Additionally, the real estate company will engage in in-stadium promotions, allowing them to connect with audiences during live matches. Century 21's involvement will also extend to major MLS events, where they will maintain a physical presence.

This partnership aligns with Century 21’s recent marketing initiative, the ‘Joy of Home’ campaign, which aims to resonate with consumers by emphasizing the emotional connection to homeownership. This collaboration is expected to foster a deeper engagement with fans and consumers alike, as both entities work together to create memorable experiences.