ERA Real Estate names Frank Malpica president

August 28, 2026 - 22:02

ERA Real Estate has announced that Frank Malpica will take over as president, a move that brings a familiar face to the top role. Malpica is not new to the company, having spent over fifteen years working across nearly every part of the ERA operation. His background covers marketing, product development, and other key areas, which gives him a broad view of how the franchise system runs from the inside out.

In his new position, Malpica will be responsible for guiding the brand's overall strategy and supporting its network of affiliated agents and brokers. Those who have worked with him describe a leader who understands the day-to-day challenges of real estate professionals because he has been involved in so many sides of the business. His time at ERA has included hands-on work with tools and programs designed to help agents grow their businesses, as well as efforts to strengthen the brand's presence in a competitive market.

The appointment signals a continuation of the company's focus on practical support for its franchisees. Malpica's long history with the organization means he can step in without a steep learning curve, and his familiarity with the company's culture is seen as a major advantage. He takes over at a time when the real estate industry is adjusting to shifting market conditions, and his experience will likely shape how ERA adapts in the coming months. The company's leadership expressed confidence that his mix of operational knowledge and strategic vision makes him the right fit for the job.