Real Estate Expert Shares Essential Rule for a Profitable Home Sale

January 28, 2026 - 22:51

Barbara Corcoran, a renowned figure in the real estate world, has distilled her decades of experience into one fundamental principle for homebuyers. Her key advice focuses not just on finding a dream home, but on ensuring it remains a sound financial investment for the future.

Corcoran’s cardinal rule is simple: always consider the resale value from the moment you make an offer. She emphasizes that personal taste should be balanced with broad market appeal. The goal is to purchase a property that would also be attractive to a large pool of potential buyers down the line.

This means avoiding overly unique or quirky features that might limit future interest. Instead, she advises focusing on classic elements in good locations. A property with a functional layout, good natural light, and a desirable neighborhood will always find a market. According to Corcoran, this forward-thinking approach is what separates an emotional purchase from a strategic investment. By prioritizing resale potential, homeowners create a safety net, ensuring they can exit the investment profitably when the time comes. It’s a strategy designed to protect your capital and secure a return in any market condition.