Real estate star Ryan Serhant opens four Texas offices

June 25, 2026 - 08:44

The reality TV star and real estate broker Ryan Serhant is planting a big flag in Texas. His company, Serhant, has opened four new offices across the state, marking a major push into the Sun Belt market. The locations include Austin, Dallas, Fort Worth, and Houston, giving the firm a strong foothold in some of the fastest-growing cities in the country.

Serhant, best known for his role on the Bravo series "Million Dollar Listing New York," has been steadily building a national brand. The Texas expansion is part of a larger strategy to move beyond the coastal luxury markets and tap into the booming demand for housing in the South. The company says the new offices will focus on high-end residential sales, new development marketing, and rental services.

Local real estate watchers are curious to see if Serhant's flashy, camera-ready style will translate to the more understated Texas market. The firm is known for its heavy use of social media and video content, a tactic that has worked well in New York and Los Angeles. Some industry insiders are already joking that they hope he brings the reality show cameras with him, as the drama of a Texas luxury listing could be just as entertaining. For now, Serhant is focused on hiring top agents and building a local presence, but he has not ruled out the possibility of a new show set in the Lone Star State.