Sprinkman Real Estate Expands To Door County 

August 7, 2026 - 04:51

A Madison-based boutique brokerage is setting its sights on the shores of Lake Michigan. Sprinkman Real Estate, which has built its name in the state capital since 2013, has officially expanded its operations into Door County. The move brings the firm's full range of residential services to one of Wisconsin's most active seasonal housing markets.

The company has long focused on guiding buyers and sellers through the complexities of the Madison area, but the new location marks a deliberate step into a region known for its vacation homes, waterfront properties, and tight inventory. Door County presents a different rhythm than the capital city, with a market driven heavily by second-home buyers and retirees. That shift requires local knowledge, and the firm says it is bringing on agents who already understand the peninsula's distinct neighborhoods and pricing trends.

For sellers, the expansion means another option for marketing properties to a wider audience. For buyers, it offers a team that can navigate everything from a cottage near Fish Creek to a year-round home in Sturgeon Bay. The brokerage plans to operate the Door County office as a full-service extension of its Madison roots, keeping the same hands-on approach that has defined its work for over a decade. No specific address for the new office has been announced, but the firm expects to begin serving clients in the area immediately.